Logo design / Promotional materials design
大川智子さんが営む花屋「back to Nature」のロゴデザインと販促物のデザインを手がけました。
現在は実店舗を持たず、オーダー制でお花を届けるスタイル。
小さい頃に野原で花を摘んで遊んだ記憶を思い出すような、自然体でやわらかな世界観が魅力のお花屋さんです。
小さい頃に野原で花を摘んで遊んだ記憶を思い出すような、自然体でやわらかな世界観が魅力のお花屋さんです。
以前、実店舗で見ていた彼女の独自のセンスで選ばれた、何気なく使われていたフラワーベースたちがとても印象的で、その印象をロゴデザインに反映させています。
I designed the logo and promotional materials for back to Nature, a flower shop run by Tomoko Okawa.
Currently operating without a physical storefront, the shop takes orders on a custom basis.
Her floral style evokes the feeling of picking wildflowers in a field as a child—natural, gentle, and effortlessly personal.
Her floral style evokes the feeling of picking wildflowers in a field as a child—natural, gentle, and effortlessly personal.
I was particularly struck by the casually chosen flower vases she used in her former storefront, each reflecting her distinct sensibility.
Those impressions became the inspiration behind the logo design.
Those impressions became the inspiration behind the logo design.
back to Nature https://back-to-nature.stores.jp/